After years of relying exclusively on third-party tools to schedule posts, Google Business Profile users finally have reason to celebrate. Google is currently testing a native post scheduling feature that will allow users to set a date and time for when they want their post to go live, eliminating the requirement to publish posts immediately.

Google has introduced a significant update to its Business Profile platform that’s transforming how multi-location businesses manage their online presence. The new multi-location posting feature allows business owners to publish content across multiple Google Business Profile (GBP) listings simultaneously from a single dashboard. While this advancement offers unprecedented efficiency gains, it also raises important questions

Search engines are evolving, and so are readers. With the rise of AI-generated content and LLMs (Large Language Models), the internet is flooded with copy that technically checks SEO boxes—but often sounds robotic, repetitive, and uninspired. If you want your content to rank and resonate with real humans, you need to strike a balance between

AI-powered search is changing the way people discover local businesses online. Tools like Google’s AI Overviews and Bing’s AI Copilot are starting to provide direct answers to location-based queries, which reduces the need for users to visit individual websites. For local businesses, this shift introduces both risk and opportunity. If users are getting answers directly

The integration of AI into search engines is fundamentally transforming how users interact with search results, leading to significant shifts in website traffic patterns. This evolution is particularly evident when analyzing the traditional marketing funnel and the associated search intents: informational, commercial, and transactional. The Emergence of AI in Search AI-powered features like Google’s AI

The demand for high-quality, cost-effective SEO continues to grow in the UK. More British businesses are discovering that outsourcing SEO to South African agencies is not only affordable but also delivers strong performance and personalised service. With deep SEO expertise, excellent communication, and lower operational costs, South Africa is quickly becoming a preferred partner for

More US businesses are partnering with South African SEO agencies to improve their online visibility, lower their marketing spend, and get more hands-on support. Outsourcing SEO is no longer just a cost-saving tactic. It’s a way to get high-quality, data-driven strategy and execution from skilled professionals who operate in a globally competitive environment. At Cape