The Cape SEO company provides a professional and fairly priced SEO service in Cape Town and surrounding areas such as Somerset West, Strand, and Gordon’s Bay.

What Is SEO?

SEO is the acronym for Search Engine Optimization. It is a set of techniques that help websites rank higher in search engine results pages. These techniques are used to increase the visibility of a website or a web page in search engine results pages.

SEO is not the only way to get higher rankings on search engines, but it is the most popular and widely used one. SEO can be broken up into on-page SEO, off-page SEO, technical SEO and local SEO.

What Is On-Page SEO?

On-page SEO is a process of optimizing the content on a website to improve its visibility in search engines.

The goal of on-page SEO is to make sure that the content on your website is relevant to what people are searching for. This will help your site rank higher in the search engine results pages.

There are many aspects of on-page SEO, but some of the most important things you can do are:

1) Make sure that your title tags and meta descriptions match up with what people are searching for.

2) Make sure that your URLs have keywords in them and they’re easy to read.

3) Optimize images by making sure they have descriptive file names, adding ALT text and using descriptive filenames.

What Is Off-Page SEO?

Off-page SEO is a way to help your website rank higher in the search engines without actually changing the content on your site. It involves creating links from other sites to your site, and it can be done by getting other websites to link to you or by creating content that others will want to link back to.

Off-page SEO is about leveraging your social media presence, guest blogging, press releases, and more in order to increase the number of links pointing at your website. Off-page SEO can be done in a variety of ways and there are many different strategies you can use.

The most common way that people use off-page SEO is through link building campaigns. This type of campaign usually involves sending out press releases or doing guest blogging on high authority sites related to your industry

What Is Technical SEO?

Technical SEO is the process of optimizing a site to ensure that it is search engine-friendly.

Technical SEO can be done with a variety of tools and techniques. For example, webmasters can use the Google Search Console to monitor their site’s indexing status and crawl errors. This tool also provides valuable insight into how Googlebot sees the site and what pages are crawled most frequently.

The technical SEO process includes optimizing page titles, meta descriptions, canonical tags, headers, headings, code optimization for mobile devices and more.

What Is Local SEO?

Local SEO is the process of optimizing a website to rank higher in search results for local queries. It is often overlooked by most businesses, but it can be an important part of your online marketing strategy.

Local SEO can be difficult to optimize because the search engines take into account a variety of factors when determining rank. However, there are a number of steps that you can take to improve your chances.

First, you need to make sure that your website has all the necessary information about your business and is optimized for mobile devices and desktop screens. You should also have an accurate address and phone number on the site, as well as any other contact information you provide like email or social media accounts.